time：2022-05-22 UEFA Champions League Ranking Views：9112
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At least 40-45 BMW cars were totally charred in the fire, the fire department said.
BMW Godown Fire: At least 40 BMW cars were destroyed in a massive fire that broke out in a showroom cum godown in the Turbhe MIDC area of Navi Mumbai, a Fire Brigade official said on Wednesday, adding that no casualty was reported.
Chief Fire Officer, MIDC fire services, RB Patil said the blaze erupted in the showroom of BMW cars around 5.30 AM on Tuesday which destroyed the cars parked there.
At least 40-45 BMW cars were totally charred in the fire which was brought under control at around 1 PM on Tuesday by ten fire engines, he added.
• Blockchain enables fashion companies to securely communicate to the public the complete product story (DNA) for each and every fashion garment. This includes comprehensive details on all stages of product life cycle starting from design inspiration, raw materials, manufacturing and distribution to the stores and also providing visibility of all stakeholders involved in the value chain to create traceability and transparency in true sense.
Similarly, Lacoste launched a short film, ‘Timeless’ that take viewers on a visual journey through its fashion past. Lacoste has a long history, having been founded in 1933 by tennis player René Lacoste and André Gillier. The brand uses a narrative arc to tell the story of two star-crossed lovers who are pulled through multiple decades in a single train journey. Combining nostalgia, urgency, and intrigue – it packs a lot into less than two minutes.
At present, it is being sold through its website (www.neemans.com). Being a direct-to-consumer, the brand has excellent customer acquisition strategies to share, such as educating its consumers through content on social media. “We plan to travel and organise several demo locations, pop-ups locations within major places where people can come and experience our products,” Chhabra says.
Sustainability is a crucial issue in the fashion retail industry especially in this eco-friendly age; and in the wake of increasing environmental awareness among consumers, an increasing number of brands are committing themselves to both the people and the planet.
Also, affordability is very subjective, especially in a country with a vast demographic diversity like India. “When it comes to fashion, we can get a similar looking product at very different prices. What makes the difference is the raw material quality, workmanship and fashion quotient. At Spykar, we ensure to deliver all the three factors,” states Abhishek Yadav.
“Team Triaction is led by actress and fitness enthusiast Mandira Bedi. She is joined by celebrity fitness instructor and owner of a Pilates studio Namrata Purohit; popular yogi and influencer Yogasini (aka Radhika Bose); and lifestyle and beauty influencer Juhi Godambe. The campaign also included a weekly contest with four rounds for Instagram and Facebook fans,” states Jennifer Kapasi.
Speaking about the new concept, Abhishek Ganguly, MD, Puma India, says, “Bangalore has always been a hub for culture, but it’s time to re imagine the city’s cultural landscape with the rise of a new generation of youngsters who are using sneaker, street art, skateboard, hip hop battles, and basketball as a form of self expression. Puma Shuffle, is an innovative concept aimed at being the hotbed for such communities and sub cultures, giving them a dedicated space, impetus and empowerment they need. This new concept of shuffling between two spaces will also be a great visual, gastronomical and creative experience for our consumers all under one roof.”
On the styles that are in trend, Parimal Mehhta reveals, “This year, we have seen bags in all shapes (oversized totes to micro bags) and sizes (circular and irregularly shaped). There was also heavy experimentation with materials (transparent material) and textures (lots of furs and over the top fringes). It was also good to see prints, prints, prints!”
Jacqueline Kapur points out, “As audiences are flooded with information from all channels, we try to create a strong identity which helps us to stand out. Without a point of difference it’s easy to become just another voice in the feed. We try to develop a signature visual identity and tone, such as special hashtags, which helps us to conduct multi-channel marketing and keep the attention of our audience in this era of the short attention span.”
Fashion brands are finally beginning to take note of the rising consumer awareness on traceability and sustainability particularly driven by the millenniums. These evolving consumers are deep diving into knowing the history of the apparels before they buy – the story behind each garment and where and how are they manufactured.
The report goes on to say that along with the increased use of digital marketing, brands are also beginning to allocate larger portions of their overall marketing budgets for digital. While 57 percent of brands surveyed spend less than Rs. 50,000 per month on digital marketing, as many as 21 percent spend between Rs. 50,000- 2 lakhs per month. Additionally, 33 percent of brands allocate more than 40 percent of their total marketing budget for digital marketing alone. This increase in digital spends is crucial for brands if they want to reach out to India’s next billion internet users in Tier II and III cities and towns.
“Traditionally, fast fashion model is not sustainable. It produces tons of inventory and the unsold inventory is dumped causing environmental harm. However, our model allows us to have a virtual inventory and make our business model completely sustainable. We are working on utilising recycled fabrics in the future and also work on smart apparels,” says Samiksha Bajaj.
“Sportswear needn’t be super masculine, so we are introducing fusion elements, florals, and may even add lace to some designs,” says Jacqueline Fernandes in a media interview. She has actively participated in the designing of the brand and has ensured that little things are not given a miss like pockets in fitness wear, the positioning of the straps and hooks and the materials used for leggings.
This financial year, FabAlley raised Rs 60 crore funding in a Series B round of funding from SAIF Partners. This is the third round of equity funding by HSE, which last raised its Series A funding from India Quotient in late 2016 and a round of debt from Trifecta Capital last year. The company plans to deploy the fresh round of funding towards increasing distribution, product expansion, brand-building efforts and strengthening the technology backbone. HSE turned profitable in FY18 with gross sales of Rs 80 crore and is on track to close FY19 at Rs 150 crore, while remaining EBITDA positive.