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Social media usage has spiked after the pandemic hit and brands and retailers are finding ways to engage thoughtfully with their followers. “Consumers interaction on digital channels have definitely increased after the lockdown. But it ultimately boils down to how we utilize the abundance of data available to us efficiently. When we merge all the data from online, offline and supply chain — there’s more data than we can handle. Going ahead we will need ways to help us integrate and align these data and processes and create an efficient engagement model,” says Chowhan.

Which geographies will you target with your new product?

James Krueger: Our products are thoroughly tested following the strictest protocols with reports that are transparent and clear. The antibacterial and antiviral performance of our polymer-based antimicrobials provides peace of mind to the consumer that use the textiles treated with our technologies.

What is the relevance of this technology to the end consumer? Please elaborate.

“We have seen a great demand for our platform-as-a-service from retailers and we are therefore expanding our B2B technology and content offering,” says Turner.

N9 products are easy to use and integrate into the standard textile processing. Our technology empowers consumers to take an active role in sustainability by helping them reduce the need to launder frequently – saving consumer’s time, water & energy. It offers durability for 30 or 40 HL. Prolonged useful life of apparel because of less frequent washing and Supports low-temperature laundry as well.

“The short-term focus on essential categories will be temporary, and discretionary spend on non-essentials like fashion, home and luxury brands will return. The real permanent structural change will be the move to omnichannel with online and offline providing retailers with a viable way to expand their brand reach and provide customers with the ultimate choice and convenience,” Turner states.

“There was a need to move beyond the standard one-size-fits-all and…complement Indian body types,” Vishak Kumar, CEO at Madura Fashion & Lifestyle that owns apparel brands such as Allen Solly, Louis Philippe, Van Heusen and Peter England was quoted by the ET.

It also means that retailers now realise that it is critical for their brands to be online with an e-commerce platform and app.

“Vajor launched its very first Hemp collection “NATIVE” during this lockdown. The launch was planned for April but due to the supply chain being hit massively, we had to postpone the launch,” adds Lee.

Evolving Omnichannel

Walmart will be offering even more fantastic brands with its entry into the popular fashion resale market through online partnership with thredUP, the leading resale platform for fashion and accessories at mass market prices. Customers can find nearly 750,000 pre-owned items across women’s and children’s clothing, accessories, footwear and handbags.

N9 World Technologies Pvt Ltd, a wholly owned subsidiary of Resil Chemicals, is based in Bengaluru, India and is a manufacturer and marketer of specialty chemicals in antibacterial, cooling and dynamic drying technologies. It enjoys the trust of over 150 brands and retailers in India for its products like COOLITTM, NeudriTM, N9 Pure SilverTM, etc.

“So, we will be building more digital content and see the brand more focused on the digital front.”

The government needs to proactively assess the situation and eliminate the bottlenecks in manufacturing. India has a massive employable workforce and there is a dire need for self-sufficiency in various industries to bring down trade deficit. In our economy like India needs a robust manufacturing sector. The need for creating a robust manufacturing sector is critical.

Can we sell our product as an antiviral product in the USA under the treated articles exemption?

the retail sector, which is adjusting to the ‘new normal’, creating a need for items that are fast becoming an integral part of every individual’s life. The sector in general, and fashion retail in particular have responded swiftly with brand new approaches as well as with the acceleration of trends that were already gaining traction pre-pandemic.

Arvind Limited, India’s leading textile-to-retail conglomerate announced the launch of Anti-Viral Textile technology for the first time in India under its brand Intellifabrix.

Manish Khambe: It is very clearly defined regarding the claims that are permitted or not permitted.

Changing Consumption Pattern

The R&D of both Consolidated Pathways, USA and N9, India would constantly be seeking to develop new custom blends and technologies which can add “Benefit Value” to the ever evolving and changing consumer needs in the Apparel industry.

What kind of products and solutions are you offering to the textile industry?

“Given the pandemic, consumers are less confident with shopping offline and are opting for e-commerce sites to shop for fashion and daily necessities. E-commerce has definitely emerged as the strongest retail channel today and has seen a great uplift in the intent of people wanting to buy online,” says Umashan Naidoo, Head of Customer, Westside.

“As our offline business was the most impacted, we introduced a home shopping solution for our store customers, giving them the option to try and buy clothes in the comfort of their homes,” add Tanvi Malik and Shivani Poddar.

Ganesh Srinivasan, CTO & Executive Director-Technology, Board of Directors, N9 World Technologies Pvt Ltd: N9WTPL is an innovative specialty materials company committed to offering unique patented next-generation technologies in the hygiene, comfort and wellness space. N9WTPL products offer differentiated value and cost-effective sustainable solutions to our customers and consumer brands. The core business of N9WTPL is textile finishes that provide functional features to apparel that benefits end users.