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Mango continues its expansion in the Indian market and its franchise partner, Myntra (in the wholesale space), along with its retail partners, will open 10 new retail outlets before the year end.

“There has been a rise in the demand for sourcing quality and sustainable products and LAPF Studio will continue to play the role of and enabler and give our partners the platform they require to grow their business” said Rajeev Gopal, Group Executive President and Global Chief Sales and Marketing Officer, Pulp and Fibre Business, Aditya Birla Group.

All-new fiber journey towards achieving carbon zero

In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kids wear.

Brands will focus on keeping the millennials and Gen Z, who are already quite tech savvy, engaged through the digital platforms; from showing off their new collection to unravelling their couture designs. AI will step in to create more personalised experiences for different brands. Online buying will be more attractive in the future. This slowdown is apt for luxury brands to reinvent themselves to digitize their processes and enhance their systems and technology. This will allow them to develop operational efficiencies and provide personalised experiences to the consumers.

From large format stores in the Middle East, products from SHOEXPRESS will now be available to the fashion forward consumers in India through Myntra. The collections include formal, casual, comfort and classic wear for women, in the price range of Rs 499 and 3,999, with over 1,200 options annually. Men can choose from formal, casual and activewear, starting at Rs 499 up to Rs 4399, with over 680 options to choose from. The kids’ collection and accessories such as handbags, purses, wallets, belts, sunglasses and costume jewellery will also be available later in the year.

In the past two decades, Mochi has gained an experience providing bright, vibrant stylish footwear trends to the youth and has guaranteed a unique strong identity in style. This brand provides a wide assortment of fashion footwear along with trendy handbags, belts, socks, wallets and more

The carefully curated selection catering to both men and women, will allow customers to invest in pieces that are not only affordable, but also impeccably crafted to introduce a wonderful mix of the latest trends and everlasting classics. The launch accommodates unique and regionally diverse needs and demands of customers in Tier II and III cities, making designer wear accessible to customers across 100 percent pin codes through the Amazon fulfilled network.

Brands which can successfully adapt do this change, are the ones that will emerge stronger post the lockdown, and suffer a much lesser impact than others.

“Our cotton spandex sports bras are really comfortable, and one can wear it all day long, do yoga in them and run grocery errands in them as well, so they are multi-functional,” states Richa Kalra.

– Circle Round: Make products to be fully circular, and part of a sustainable loop.

“The findings of this survey prove the value of Lenzing’s ongoing efforts in driving the sustainability dialogue across the textile supply chain, from yarn makers to consumer brands. Based on the survey, we gained a more comprehensive understanding of consumer perceptions globally. The rating of material type being the top consideration factor when shopping for clothing and home textile products has also echoed our belief that consumers value and actively look out for sustainable products. This survey provided us, our partners and brands with insights to curate more targeted strategies and programs to drive sustainability, not only on raw materials, but also product afterlife. In the long run, we hope to bring optimal value for the clothing and home textiles industry supply chain and help brands achieve new heights, drive sustainability and safeguard our planet,” said Florian Heubrandner, Vice President of Global Business Management Textiles at Lenzing.

– Products described as ‘Eco-friendly’ or ‘Natural’ with a ‘Biodegradable’ or ‘Recyclable’ afterlife appeal to consumers – When asked about definition of sustainable clothing, respondents considered products being processed or manufactured using humane, eco-responsible production processes and products made from natural, organic or botanic materials as top considerations. Over 80 percent of respondents expressed that they are “extremely interested” or ‘very interested’ in sustainable fashion and purchasing clothing made from sustainable raw materials.

Nykaa Man gives male customers a personalized, targeted environment to explore products that are suited to their grooming needs. Both fashion and beauty offerings give customers across India, access to the best of brands and products, along with educational content for them to make the right choices.

Under the guidance of the TENCEL™ ‘true carbon zero’ campaign, the TENCEL™ brand is contributing to Lenzing’s commitment to the Science Based Targets (SBT) initiative and its continuous support of the United Nations Sustainable Development Goals to limit global warming.

It has been curated in keeping with local preferences and distinct mix-and-match fashion sensibilities for women and men. Further, the store will give first dibs to shoppers on new collection drops, special edition launches and other sneakerhead milestones at the same time as the rest of the world.

“Along with functionality, our range brings the best of the fashion trends to activewear gear, from racer back styles, scooped backs, contoured tees to attractive verbiage prints and colours. Our range also scores high on comfort on account of fabrics that enable stretch while providing optimal compression with fits that go from snug to relaxed,” she adds.

He said the textile sector has always brought opportunities and, domestically, it is among the highest job providers in India. Internationally, textiles helped to build trade and cultural relations with the world, he added.

Speaking on the association, Ayyappan Rajagopal Head of Business, Myntra, said, “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear, on Myntra and of SHOEXPRESS, making it an ideal partnership. Footwear has and will continue to be a major driver of business for us. SHOEXPRESS’ collection will further strengthen the footwear category, thereby enabling us to serve the evolving needs of our growing customer base in the best manner possible. With Myntra’s popularity and reach SHOEXPRESS is on its way to creating a mark for itself in India.”

Based on several factors most brands would adapt to these changes. However, certain brands which come from the old heritage luxury segments, for example, Chanel, Cartier, Patek Philippe and so on, would adopt a restricted approach. They may choose not to completely indulge in too many extensions or offerings post the pandemic, but rather adopt a more minimalistic and conscientious approach to attract their consumers, and connect with them emotionally. Luxury is all about emotional connect and in order to do so, brands have to steer clear from all activities which signify aggressive sales tactics. Their approach will be to appeal to their consumers by talking about what they are doing to take care of their employees, their consumers and the brand as a whole.

The introduction of AJIO Sneakerhood stems from an ever-evolving cultural lexicon defined by personal style. From practical sportswear to a beacon of creative subcultures and now, as the perfect accessory to high fashion, the Sneaker has been steadfast in holding its place as a statement of individuality. In a world where ‘what you wear is who you are’, sneakers – or keds, pumps, kicks…whatever you choose to call them, have come to mirror the wearer’s personality as well as preferences.

UNIQLO Vegas Mall, Dwarka measures close to 15,000 square feet in total sales area on two levels and will feature prominent store-front branding through UNIQLO’s distinctive red colour.

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Being one of the leading fashion and lifestyle destinations in India, Myntra offers over 100+ domestic and international brands in the footwear category on its platform today. It is also one of the fastest-growing categories on the platform at 28 percent YoY and offers over 90,000 styles to choose from a range of categories.

The first opening will take place in early October in the Infinity Mall shopping centre in Mumbai, while the other openings will be in iconic department stores located in the cities of Ahmedabad, Jaipur and Delhi, at Kapsons department stores in the city of Chandigarh and Ludhiana, along with standalone stores in the cities of Hyderabad, Surat and Lucknow. Mango will have 29 stores in India, making it the country with the second-highest number of stores in Asia.