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Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents brand’s passion, authenticity and expertise in creating the best linen fabric.
The inspiration behind the new brand identity is the amalgamation of European origin and Indian heritage. The new logo with flax stalk and flower imprinted on a shield exemplifies authenticity and legacy. The flax stalk and flower represent the flax fields of Europe, beautifully capturing the origin story of brand’s fabric and illustrating the authenticity behind creating a fabric that stands out. The flax fields of Europe are the birthplace of the finest linen fabric in the world. Nurtured by the generational expertise of the European farmers, the premium flax is woven by Linen Club into the premium and stylish fabrics. The shield in the logo symbolises brand’s legacy and seven decades of crafting excellence. An icon of authority, heritage and leadership, the new logo is the mark of India’s No.1 linen fabric brand. Linen Club’s fabrics has a mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.
“With a strong legacy of over seven decades, Linen Club has finely crafted the story of linen in India. As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity. The new identity while staying true to the core values of Linen Club, gives it a credible and inspiring imagery. Join me in celebrating our passion for linen with the launch of our new logo and brand identity”, said Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Group.
The brand colours are inspired by the flax plant and the flax fields of Europe. The core colour, Teal, is a fusion of blue and green. It draws inspiration from the pure blue sky and the green flax fields in Europe. The secondary colour, Beige, is inspired by natural flax fibres. These colours come together in the new brand identity in forms that are ageless, elegant and contemporary. The sum of the two perfectly captures brand’s passion for linen. The new font is modern and symbolises breathability, much like linen’s inherent property itself.
Linen Club’s new brand line is ‘Passionate like you’. It celebrates passion as the key to the pursuit of excellence and the key to win. As the leading linen brand and pioneer of linen in India, with over 70 years of experience, brand’s passion for linen speaks in its craft and designs. A passionate enabler of authentic and stylish experience, Linen Club through its new brand line celebrate its customers who are passionate of life as passion is in its DNA.
With over 7 decades of expertise in premium linen fabric, the brand offers the widest range of designs in India and is synonymous with the finest quality linen. Linen Club produces 3000+ designs every year and has 6,000+ point of sales.
In April, IWC Schaffhausen will kick off a worldwide Omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand.This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand
H&M opened its first store in Mainland China 2007 and launched shop online at hm.com in 2014. The H&M group brand Monki has had a strong development in China since its launch on Tmall and the collaboration between the two groups is now being extended to include both the H&M brand and H&M Home. There are also far advanced discussions regarding the launch of the remaining brands in the H&M group on Tmall.
Hidesign, a brand that has become synonymous with high-quality leather accessories such as bags, belts, and wallets, is looking to launch 20 stores across malls and airports this calendar year.Hidesign has been exploring airport retailing from almost 6 years and more and it has shown growth over these years for the brand which is present at all major airports in India
Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) strengthens its fashion portfolio by signing a long-term license agreement for the Lee Cooper brand owned by Iconix Brand Group, Inc.Effective from April 01, 2018, FSRL will have the exclusive license to manufacture and market Lee Cooper clothing and footwear across all distribution channels in India
Talking on the impact of GST Akhtar summed up by saying, “It has brought a huge change and definitely there was a disruption of the whole supply chain. Thankfully because of Arvind’s product mix and geography covering India as well as global markets, we have been able to meet our numbers. Nevertheless, we are very excited about this change as this will favour organized players who are sustainable and comply with the rules and regulations. We clearly see a big advantage.”
“Adient is committed to delivering new value to our customers while enhancing our fabrics product portfolio through continuing advancements. This partnership with Arvind Limited gives us an exciting opportunity to do just that in India’s rapidly growing automotive market,” said Jef Vercammen, Vice President, Global Fabrics at Adient.
India Ratings and Research (Ind-Ra) expects the domestic denim fabric industry to continue to face margin pressures during FY19 due to oversupply, with 15-20 percent of the total capacity remaining underutilised. India is one of the leading denim fabric manufacturers in the world, with a manufacturing capacity of about 1,500 million metres per annum (mmpa). Additionally, competition will intensify as several players have undertaken capacity additions to add another 100-150mmpa by FY19.The long-term demand potential for the segment remains intact due to denim’s versatile fashion appeal among young populace, rising disposable income and untapped semi-urban pockets of the country
Aiming to give a tech-boost to the traditional tailor-made clothing, a young entrepreneur has set up a new startup D For Darzi that will cater to the poor tailoring community across the Indian subcontinent.Set up by journalist turned entrepreneur Saira Aslam, the startup has already collaborated with renowned beauty expert Blossom Kochhar, while designer and activist Sanjana Jon has also promised a future collaboration