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Go Fashion (India) Limited, a women’s bottom-wear brand in India, plans to open its Initial Public Offering (IPO) on November 17, 2021. The price band of the offer has been fixed at R655-Rs690 per equity share of face value of Rs10 each. Bids can be made for a minimum of 21 equity shares and in multiples of 21 equity shares thereafter.
The offer consists equity shares of face value of Rs10 each of Go Fashion (India) Limited comprising a fresh issue of equity shares by the company aggregating up to Rs1,250 million and an offer for sale by PKS Family Trust of up to 745,676 equity shares, VKS Family Trust of up to 745,676 equity shares and by Sequoia Capital India Investments IV of up to 7,498,875 equity shares, by India Advantage Fund S4 I of up to 3,311,478 equity shares and by Dynamic India Fund S4 US I of up to 576,684 equity shares.
Further, not more than 15% of the offer shall be available for allocation on a proportionate basis to non-institutional investors and not more than 10% of the Offer shall be available for allocation to retail individual investors.
The Net Proceeds from the Fresh Issue are proposed to be utilised for (i) Funding roll out of 120 new EBOs; (ii) Funding working capital requirements; and (iii) General corporate purposes. The Equity Shares offered in this Offer are proposed to be listed at both BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE, together with BSE, the “Stock Exchanges”) post the listing.
JM Financial Limited, DAM Capital Advisors Limited (Formerly IDFC Securities Limited) and ICICI Securities Limited^ are the Book Running Lead Managers to the Offer.
To support this acquisition, AARK World Pvt. Ltd. has raised an investment round from its existing investor GEMS Partners, a micro VC fund based in Delhi and is poised to go for a larger Series A. Flyrobe’s previous investor STRIVE (formerly known as GREE Ventures) also remains invested in the new company.
Cotton is the material that the brand uses the most to make their products. The aim is for all cotton in the range to come solely from sustainable sources by 2020. Hence, the cotton goal is a key player in the global ambition of becoming 100 percent circular and the goal to only use recycled and other sustainably sourced materials by 2030, thanks to their further investment in organic, recycled and Better Cotton (see below definition for Better Cotton).
Therefore, Park Avenue Woman offers style choices that an independent, vivacious, millennial Indian women make through a week – Monday – to – Sunday; morning – to – night — that are never boring and always experimenting. The consumers can mix-and-match trends to create a style identity that is uniquely theirs. From boardroom to mid-week chic, from the red carpet to an easy Sunday brunch, with Park Avenue by her side, she is always topping the style charts.
“As the product-market fit has been a roaring success for us and the feedback and customer response/retention has been epic. The focus now is primarily to meet demand and ensure growth on all channels of distribution. We are currently expanding both in the online and the offline space with equal vigour and as we evolved our focus was reaching out to the customers through an Omnichannel strategy and be present at every customer touchpoint. The fun for a brand is to understand the audience and nuances of each channel and ensure a true Omni-experience for the customers and the sellers,” says Neha Kant, Co-Founder and CRO, Clovia.
“A robot will not get sick, will not leave the company under any circumstances and will show the same level of dedication and consistency in their work throughout. This will make the dependency that we today have on our employees zero. With the technology of brain mapping, it will be easier to read a person’s mind- scanning its preferences, style and personality. At times, humans can only guess but a robot will give 100 percent accurate result, thereby, giving them exactly what they need,” states Bajaj.
The Indigood™ products will be featured in the ICONS Collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability available on the denim market today. In addition, with absolutely no compromise to quality, the Indigood™ products include recycled cotton, laser and ozone finishing.
With rapid urbanisation and rise in attraction towards social media the fashion accessories category is gaining immense popularity unprecedented momentum. Accessorising is becoming an essential part of fashion, owing to this the demand in this market has grown manifold and is swarming to lead in retail sector.
Dipanjan Basu, Partner and CFO at Fireside Ventures quoted, “We have been impressed with strong brand followership and customer excitement for FableStreet. The brand has a sharp understanding of customer needs and has constantly evolved to provide quality and unique solutions to address them. We, at Fireside, believe that personalization and technology-driven business models will be the new frontrunners in the consumer segment and are pleased to support Ayushi and her vision to provide quality and premium work wear to women.”
More and more women are switching over to fusion wear like capes, lehengas, Indo-western tops, spaghetti kurtas, crop-tops, etc., for occasion wear and event specific dressing. Other ranges like A-line kurtas with pants or palazzos, flared fusion gowns and kurtis with saree-drapes, etc., are gaining popularity over traditional and voluminous attire.
The saree is also the sartorial testimony of India’s overwhelming cultural diversity. The seamless piece of cloth is worn in over a hundred different traditional styles across different regions of the Indian subcontinent. The drape of the saree differs according to region, community, functionality and sometimes occasion. “Walk across the length and breadth of India and you’re sure to see a million variations of the traditional Indian saree. From the prominent pallu used to cover the heads of women in the north to the unique drapes of the Kodavas in the south, from the lightweight Mangalgiris and Patolas to the heavy silk Kanjeevarams, India has a saree type for every region and culture,” says Puneet Jain, Director, Odhni Sarees.
Country Manager, Bata India, Sandeep Kataria said,” I am very excited for the opportunity to lead Bata in India – a very strong, trusted and admired brand with immense potential to grow rapidly. My association with Bata goes back to my teenage days when I used to spend my summer vacations in my grandfather’s shoe business in Agra. I look forward to helping to take the business to greater heights across many channels, consumer segments and geographies.”8Shailesh Chaturvedi, Managing Director & CEO, Tommy Hilfiger Apparels India
During his tenure, the company added international marquee brands like Calvin Klein, Nautica, US Polo, Gap and The Children’s Place to its portfolio. In the last 8 years, Arvind Lifestyle Brands turnover has increased 10 times and profits manifold. Arvind Lifestyle Brands Ltd is a significant contributor to the parent company Arvind Ltd and is well poised to be a $ 1 billion company by 2018.
The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the Indian fashion consumer. The journey of fashion from ‘need’ to ‘want’ and now to ‘aspire’ is truly on its way. Internet retailing and smart phone penetration are leading the aspiration creation and also impacting sales.
Fabrics are often intertwined with one or a group of yarns or interconnected loop of yarns which are composed of fibers and filaments. A fabric behaviour that plays a pivotal role in an apparel is affected by fibre blends and their fineness. Likewise, a yarn count is important to create a uniform texture for fine clothing, yarn quality parameters such as yarn twist, number of folds and yarn count affect the characteristics of a fabric.
“We rely heavily on word-of-mouth publicity. We track our NPS score (which is a gauge of how likely our customers are to recommend us to their friends) on a daily basis, track our performance on product acceptance, in-store service and score of other parameters. Over 30 percent of our purchases are generated from these recommendations,” Neha Kant, Co- Founder and CRO, Clovia.
UNIQLO was established in Japan in 1984 and is present in 23 other countries with 2,200 stores. For now, the brand aims to work with Indian producers and strengthen its sourcing base in India. The brand soon aims to introduce one more new location in New Delhi NCR at DLF Avenue, Saket and it has recently opened its second outlet at DLF CyberHub.
“Robots are also used for inventory management – from shelving to tracking products, maintaining expiry, delivery, order records, warehouse operations to make the process less tiresome and more efficient along with after sales services like delivery, handling customer care support and grievances through call centres,” he adds.