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Low visibility due to thick layer of smog post Diwali celebrations in Noida.
People with chronic diseases and children are more vulnerable to air pollution, said Dr Naresh Trehan, Chairman and Managing Director, Medanta Hospitals on Saturday.
In an exclusive interview with news agency ANI, Dr Trehan said, "Air pollution is not only affecting lungs but also other parts of the body. Each person who has some chronic problems like heart disease will suffer hugely. Pollution directly affects the breathing of a person where you are taking in all these toxins to your lungs. Then they set up a full reaction in your body where your blood pressure can go up, your heartbeat can go up if you are already suffering from a condition of heart attacks."
"People are complaining of headaches, breathing problems, especially who have had asthma and other chronic lung diseases," he added.
Dr Trehan also raised concern over the vulnerable effects of air pollution on Children's health."The younger children are very vulnerable. They are at the stage when their brain is developing and nitric toxins that come out of all the emissions affect their brain development. So I think the consequence must be taken into its entirety," he emphasised.
He called for decisive and concrete measures to contain the recurrent problem."This is happening year after year and around this time every year, we have a discussion like this. But unfortunately, it has never been corrected or addressed. The decisive action needed to be taken so that does not happen again. Because when you are exposed to something like this, and people suffer, that damage is permanent," he said.
The national capital saw no significant improvement in the quality of air as the Air Quality Index (AQI) of Delhi remained in the 'severe' category on Saturday.
According to the Centre-run System of Air Quality and Weather Forecasting And Research (SAFAR), the AQI of Delhi (overall) stood at 437, wherein the concentration of PM 2.5 was 318, while that of PM 10 was reported to be 448.
Meanwhile, the pollution levels in the National Capital Region (NCR), namely Noida and Gurugram, was also worrisome. Noida reported AQI in the 'hazardous' category at 523, while the air quality in Gurugram was at the upper end of the 'severe' category at 469
(With ANI inputs)Also Read: Delhi's air quality remains 'severe'; 114 tankers deployed to sprinkle water on roadsAlso Read: Higher wind speed flushes out pollution in Delhi; air quality likely to improve over next 2 days
Customers will get a chance to win exciting vouchers through pre-launch engagement activities such as decoding celebrity styles and general information explore the exclusive H&M catalogue on Myntra three days before the launch. They can wishlist their favourite products to get ready for the big launch on August 20, 8 pm.
We have 4 sets of partners today. The strongest partnership with retail has to be with the top brands and then we have moved to big labels present in other multi-brand outlets. We also have product innovations partnerships with top brands like ‘W’, who are working with us for Livaeco for the last two seasons. We have also done various BTL activities and partnerships with large format retail chains like Pantaloons and TV channels like MTV etc. Secondly, we have partnered with LAPF, which is the supply chain for the brands. Here we have grown but at the same time we have consolidated and cut down on those relationships which were not moving ahead with new innovations.
Commenting on the recent funding, Sachin Sahni, CEO, Alma Mater Store said, “With customization gaining popularity in India, we wish to scale our operations and expand our footprints. Thus, the funds will be utilized in our expansion and investing in new technology. We have a strong loyal customer base and we will continue to focus on building a profitable and sustainable business in the long term.”
However, Aarti Ahuja, Head – Marketing, TCNS Clothing, differs saying, “Whether it is a brand exclusive portal or an online marketplace, what matters the most to a buyer is the convenience and brand experience. It is all about the comfort of shopping which is just a click away for customers buying online. Brand experience is another very important aspect that consumers look for across both the channels. In order to provide consistent brand experience, online marketplaces are increasingly creating brand shop-in-shops on their respective portals.”
Similarly, the marketing strategies also have to play a big role, when it comes to targeting customers in these regions as well as creating awareness for the brand. It is essential to be aware of these cities that are gaining momentum because of real estate development; it’s only a matter of time till investors understand the market dynamics and returns they generate; thereby making them the future of retail.
What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple piece of fabric could set off such a lasting cultural impact around the globe from being the badge of the rebel to the mainstream wardrobe staple that it is today.
Apart from this, we have had discussions with our key target audience, the college-going crowd, and found that we have a scope in the denim segment as well. We have partnered with Bhaskar and Arvind to take this forward and Liva Denim has received excellent feedback. Another innovation which we have introduced is ‘Livaeco’ which is a natural, fluid fabric that is now eco-enhanced. Sourced from FSC Forest Stewardship Council certified sustainable forests, a Livaeco garment is not just fashionable, it’s also ‘consciously’ fashionable. Last year we also launched a product called ‘Liva Snow’, which is a white viscose.
Citing the reasons women are looking at the online channel to satiate their need for formal wear, Siddharth Bindra, Managing Director, Biba says, “Due to growing digitization, consumer shopping preferences have changed in the recent past. Women are independent these days and they do not get enough time to move out and shop from physical stores. They are increasingly looking for outfits which are stylish, trendy and at the same time comfortable and have the best quality.”
Through this partnership, Lifestyle will take its wide selection of product ranges including its fashion private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion and accessories, to newer geographies, while helping serve the over 160 million consumer base of the Flipkart Group.
India is one of the fastest growing markets for the customized merchandise and is growing at the rate of 15 percent annually. It is currently dominated by local unorganized players, but as several people are looking for hassle free solutions, the demand for the organized players is on surge in recent past years. The total size of market for customized merchandise is 110 million customers, out of which 20 million customers are college students, 40 million customers are corporate employees at mid and senior levels, and the remaining 50 million customers belong to the middle class of the society.
INFLUENCE OF INTERNATIONAL BRANDS: The entry of the international brands in the country is one of the biggest drivers of denim wear. Their entry has widened the perspective of consumers which in turn has resulted in higher acceptability of new trends, styles in the market. With the increasing exposure to international fashion trends, the Indian consumer today is aware of global trends and has given him more variety to choose from. The value growth within the denimwear owes to increased demand for enhanced product attributes: fashion quotient, stretch and lightweight fabric, varying colours, styling and detailing. This trend is emerging across both men’s and women’s segments. The aforementioned factors shall combine to drive relatively higher levels of growth of the Mid Premium and Premium/Luxury segments.
Currently the denim market of India is worth Rs 30,000 crore and in the current scenario is expected to grow at a CAGR of 15 percent by 2023 amounting to approximately Rs 54,000 crore, where the men’s denim contribute 84 percent to the denim market and the remaining 10 percent and 6 percent contribution come from the women’s and kids denim wear market.
Since 2014, ThirdLove has provided women with a superior online shopping experience powered by proprietary algorithms developed in-house by ThirdLove’s female-led data science and bra design teams. To date, over 14 million women have been fitted through the brand’s innovative Fit FinderTM technology, which takes 60 seconds to complete and asks women a series of questions about their current bra and their unique breast shape.
A walk into any department store/MBO reconfirms the prevalence of an impressive section dedicated to western wear and in fact within the Indian/ethnic wear section too, one can notice how brands are gearing up to off er their customers cuts and silhouettes that are a fusion of Indian and western wear.
Since their launch in India, Only and Vero Moda – a part of Bestseller– have become synonymous with contemporary fashion and designs, which young women across the world desire. The brands off er a range of fits, textures and washes when it comes to jeans, so that their consumers have an ideal option to choose from for various occasions–right from casual wear to work wear.
Understanding the subject of sustainability and its impact is still emerging in India because we are still experimenting and learning, not only about fashion; but into almost all the industries as on date. As ‘responsibly fashionable’ and aware citizens we should follow slow fashion cycles, opt for nat-ural fibers and dyes and commit ourselves to ethically right manufacturing processes. Corporates need to step up and take sustainability beyond classes to the masses.
Innovation is a Compulsion In line with changing preferences of consumers towards comfort, brands have started making innovative materials, keeping in mind softness, weightlessness, stretchablity, flexibility, durability, etc. This has excited college goers, business travelers, daily commuters, holiday travelers and outdoor enthusiasts, as people are looking for multitasking apparels that can take them through morning to night without compromising on comfort or style.
Commenting on the launch of this new exciting category, Suresh Nambiar, Chief Executive Officer, Pepe Jeans Innerfashion said, “Aftera huge success of the initial launch in the south of India, the brand is now expanding into north India and we are positive to receive the same amount of appreciation that we got from the initial launch’. The brand has always worked on strategic progression by tapping new markets across each region having immense growth potential.”